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Author = Sadaghiani, J. S.
Number of Articles: 2
Impacts of Brand Extension Strategy on Concumers’ Attitude of New Products
Volume 21, Issue 69 , January 2013, , Pages 1-23
Abstract
Numerous companies are applying brand extension projects and invest heavily on brand extension strategy. The purpose of this study is to examine the factors that influence consumers’ attitude toward new products that use brand extension. In this research, consumers’ responses on 12 hypothetical ... Read MoreThe Study of Effective Factors on Entrepreneurial Orientation in Private Banks
Volume 21, Issue 66 , January 2012, , Pages 79-99